TAYA Mastery Program

Implement They Ask, You Answer Quickly & Safely

Implementing They Ask You Answer sounds initially easy as pie. However, when you get into the weeds, you start to quickly realize that there are so many moving parts that have to be implemented at the right time in the right order. This is where a certified coach can help.

Great, You Have Read The Book. Now What?

You read the book "They Ask You Answer," or maybe you saw Marcus Sheridan give a keynote, and now you caught the bug. You want to implement this revolutionary framework in your organization. 

While some organizations implement the framework by themselves, most organizations who have seen huge success have done so under the guidance of an Impact or an Impact Certified Coach. 

Just like you would hire a professional implementer if you want to embrace EOS, hiring a certified coach to implement They Ask You Answer makes sense. 


Why Do I Need A Mastery Program?

While They Ask, You Answer can be implemented by every organization, many have found it helpful to go through a Certified Coach-led Mastery Program. 

A coach ensures that you do things in the proper order and helps you avoid making mistakes people usually make. They will hold you and your team accountable and set you up for success after graduating from the program. 

Our promise to you is that, after you do this work, you will never have to rely on a marketing agency again because you will have the required skills, experience, and competencies in-house. That means you own your marketing, you can scale up and down as needed, and rely on your own employees.

Not everyone has what it takes to become a certified They Ask, You Answer coach. The program begins with a 6-month commitment and over 70 hours of training, teaching, coaching, and role-playing.

With my coaching and direct supervision, Hannah has successfully completed IMPACT's They Ask, You Answer coaching program and can skillfully guide and coach organizations of any size to increase their sales and become the most trusted voice in their space.

On their own, most companies will fail to achieve the results they strive for, and that's why they hire and work with a certified They Ask You Answer coach. A coach knows exactly what you should be doing, they hold you to the highest standards, and they make sure you avoid the most common mistakes so you implement They Ask, You Answer at your highest potential.

As your certified They Ask, You Answer coach, Hannah will not let you fail - she expects the best from you and your team and will push and challenge you to step up. My team and I at IMPACT have provided Hannah with exclusive access to the intellectual property that includes all the business tools and learning materials required to take your company from good to great! We have full confidence that Hannah will lead your organization to incredible TAYA success.
Chris Marr
Chris Marr

The Authoritative Coach & Former Global Coaching Performance Director, IMPACT

What's Included?

What Does TAYA Mastery Implementation Entail?

Full Day

Alignment Day

Required Participants: everyone customer-facing employee & leadership 

You are about to embark on a company-wide initiative, meaning everyone needs to be on the same page, bought in, and aligned with the same goal.

Workshop (1)
Full Day
Every Quarter

90-Day Planning Sessions

Required Participants: your leadership team, head of sales, head of marketing

Every quarter, we will meet as a team and review the last 90 days and set the focus areas for the next 90 days. 

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Every Quarter
Every 2 Weeks

TAYA Leadership Coaching

Required Participants: your leadership team

Your bi-weekly 1:1 leadership coaching sessions focus on detailed strategic work with your head coach. In these sessions, you will review the progress made on quarterly priorities, initiatives, and learning objectives. We will also address impediments and decisions your company has made. 

Every 2 Weeks
Every Week

Content Manager Training

Required Participants: content manager

We will help you hire, onboard, and train your content manager. In our weekly 45-minute sessions over 6 to 9 months, they will hone not only their writing skills but learn how to take full ownership of all written content.

Every Week
Every Week

Videographer Training

Required Participants: videographer

Similar to the content manager training, we will not only guide you through the hiring and onboarding process but also train your videographer to be fully confident in conceptualizing, shooting, editing, and publishing videos.

Every Week
Every Week

Hubspot Manager Training

Required Participants: Hubspot manager

Last but not least, we will train your Hubspot manager to enable your They Ask You Answer initiative from a Hubspot perspective, including how to set up reporting, translate your new sales process into Hubspot, and much more.

Every Week
As Needed

Sales Training

Required Participants: Your Sales Team

In addition to the above coaching and training, your sales team will be trained to embrace They Ask, You Answer in the sales process. For example, this includes training on assignment selling, how to use 1:1 video, and much more.

As Needed
Month 18

Graduation 🎉

Within 12-24 months, you will be able to confidently graduate from the program as you now have the core competencies and processes internalized. Congratulations. 

Month 18

Is They Ask, You Answer Right For You?

What makes you a good fit?

  • Willing to learn & an open mind. One of the most important prerequisites for They Ask, You Answer is open-mindedness and the willingness to learn. 
  • Data-driven. Are you obsessed with measuring the effectiveness of your blog posts and landing pages? Or maybe you are looking for ways to attribute revenue to specific marketing activities but haven't quite figured out how to do that yet? 

While They Ask, You Answer can be implemented by every organization in every industry, it isn't a good fit for every company. For example, rather than learning how to do it in-house, some companies prefer to hire an agency on a month-to-month retainer basis. If that sounds like you, this program isn't for you.

How long is the commitment?

Depending on the goals you have and the learning, time, and resource commitment you put in, you could graduate the "They Ask, You Answer" program in 12-24 months. However, most mid-size organizations take about 18 months. This doesn't mean you are locked into a contract for that time period. If you decide this isn't for you, our usual 30-day notice terms apply.

How much does the They Ask, You Answer Mastery Program cost?

The investment required depends on the size of your business and the pace you want to complete this program. A small business with less than $2.5mn annual revenue will need to invest $4,000/month plus $5,000 commitment fee for about 18 months.

For a mid-size company ($2.5mn to $50mn in annual revenue), the total investment until the graduation date is $131,000, which includes a $5,000 commitment fee.

  • $5,250/month for 18-24 months (Best for companies who have never aligned their marketing & sales teams and/or who don’t have a content trainer and videographer in-house) 
  • $7,000 for 18 months or less (Best for companies that are just getting started with They Ask, You Answer and don’t have a content manager hired yet)
  • $10,500 for 12 months or less (Best for companies who already have a content manager and videographer in-house and are ready to hit the ground running)

Some companies prefer a "Slow Down To Speed Up" approach where they go somewhat slower in the first six months or so but speed up once they find their rhythm and start seeing the drastic changes happening. 

What other costs should I expect to succeed with They Ask, You Answer?

In addition to the coaching and training investment, there are three other cost categories to consider.

  • Marketing Automation & CRM. Almost all companies embracing They Ask, You Answer successfully use HubSpot for their marketing automation and CRM, Vidyard to create and host their videos, and Semrush, for their SEO/keyword research. The software license budget can range between $1,000-$3,500/mo.
  • Content Manager & Videographer Salary. This can, of course, greatly vary depending on the location you are in, but on average, you should budget between $45,000 - $60,000/year per role.
  • Video Equipment. To do video successfully in-house, you will need to buy some video equipment, such as a camera, lighting, and a backdrop. Again, huge ranges here depending on your needs and preferences. Most businesses invest anywhere for $1,800-$10,000.
Sounds Interesting?

Talk to an advisor to get started.