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Content Marketing is the fuel of any Inbound Marketing machine — without high-quality content, Inbound Marketing does not work. And it is much more effective than traditional advertising. For every dollar you spend on content marketing, you will get three times as many leads as with traditional marketing methods. And, on average, content marketing costs 62% less!
No wonder content marketing has become so popular. According to the Content Marketing Institute, 91% of B2B marketers are deploying content marketing. However, only 20% consider their content marketing efforts as very successful. They struggle with inadequate resources, lack of time, skills, and experience.
As a result, 56% of marketers outsource critical content marketing activities — with mixed results. Many inbound marketing agencies simply have a quick briefing conversation with the client before passing the information on to a huge roster of outsourced freelance writers. More often than not, this approach results in inadequate quality of the content created, inconsistency of voice, and poor return on investment.
Although our clients are unique in their needs and goals, the secret to our successful content marketing is always the same: Our process that we have developed, refined, and polished over the past ten years:
Our holistic approach to content marketing enables us to cover all enterprise technology content needs. This could include:
Our content marketing services are extremely versatile, are offered in form of 6 to 12-month retainers ranging from $3,000 to $8,000 a month. They are based on a value-based point price system that allows us to adjust our services to where you need us most. [Learn more about our value-based point pricing.]
Just looking for a helping hand to get your in-house team up and running fast?
Whether you just purchased a Hubspot license and want to see results as soon as possible or you have tried your hand at Inbound Marketing for a while and are disappointed with the results, we can help:
Inbound Marketing 101 workshop to get your entire organization on board and excited about content marketing