Outsource Your Inbound Marketing

Depending on your goals, business model, and sales strategy, we create the perfect recipe featuring a unique blend of Inbound strategy, marketing, sales enablement, and web development ingredients. Our customers are always surprised when they learn that we really do everything from the initial research all the way to the final optimization and everything in between, including:

• Strategy: Defining of buyer personas, creating value proposition & messaging frameworks, editorial calendars, workflow automation, and more.
• Inbound Marketing: Weekly blogging, social media management, creating of eBooks, whitepapers, and other lead magnets, writing of landing pages, promotional emails, monthly newsletters, and much more.
• Sales Enablement: Copywriting customizable sales email templates and snippets, sales playbooks, competitive positioning statements and more.
• Customer Experience: Crafting of help articles, frequently asked questions, reusable sound bites for your support desk, and much more.

• You don't have to choose between a great marketing company and someone who really gets technology. One of the things our clients appreciate most about working with us is that we "get it". Whether you offer cloud computing, blockchain, solar panels, RFID solutions, or other B2B technology, we not only understand it, but can market it in an intuitive, approachable, and easy-to-understand way. And we are proud of the fact that one of our clients recently said that we wrote "one of the best pieces on blockchain in the food supply chain" out there.
• Instant access to a dedicated team of experts with a wide range of skills and experiences. Instead of having to hire, train, and retain an entire team of specialists, you have instant access to our diverse team consisting of a strategist, copy writer, editor, graphic designer, social media expert, and web developer. Depending on the task at hand, we can pull in experts with more specialized expertise.
• Investment is the same or less than hiring a full-time marketing specialist. One of the biggest advantages of outsourcing your inbound marketing is that the investment needed is usually the same or less than the cost of a full-time marketing specialist. Considering that you will still need to contract out specialized functions like web development or graphic design.
• We know what it takes to move the needle. With more than two decades of marketing experience in the technology/software industry, we know what works — and what doesn't. By bringing us on as part of your team, you can tap into our wealth of experiences and best practices.
• Unique blend of state-of-the-art marketing and proven marketing. We approach your inbound marketing a little like managing an investment fund: we carefully balance strategic innovation with tried-and-true industry best practices. This way, you have security while innovating.