You Choose Your Desired Speed, We Do The Rest.

InboundMarketingConsultingandCoaching

Depending on your goals, business model, and sales strategy, we create the perfect recipe featuring a unique blend of Inbound strategy, marketing, sales enablement, and web development ingredients. Our customers are always surprised when they learn that we really do everything from the initial research all the way to the final optimization and everything in between, including:

  • Strategy: Defining of buyer personas, creating value proposition & messaging frameworks, editorial calendars, workflow automation, and more.
  • Inbound Marketing: Weekly blogging, social media management, creating of eBooks, whitepapers, and other lead magnets, writing of landing pages, promotional emails, monthly newsletters, and much more.
  • Sales Enablement: Copywriting customizable sales email templates and snippets, sales playbooks, competitive positioning statements and more.
  • Customer Experience: Crafting of help articles, frequently asked questions, reusable sound bites for your support desk, and much more.
Our retainers are value point based, meaning you choose how fast you want to go by investing in a certain amount of points per month and we build the most effective program for you.
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What It Looks Like

While all of our monthly Inbound Marketing retainers are different, they all consist of three key components

  • Must-do activities to build a strong foundation, such as continuous blogging, social media management, and email marketing
  • Game changer components that primarily drive specific campaigns, for example the creation of marketing and sales assets, pillar pages, and such, as well as
  • Strategy, reporting and account management, including monthly progress report and weekly sync meetings.

For example, an Inbound Marketing retainer for an established tech company looking to build thought leadership and generate new high-quality leads will primarily focus on high-quality content and refining the sales funnel, while a SaaS start-up with no website will need to focus on Growth-Driven Design and content creation first. As you grow and your needs change, your monthly retainer activities will adjust.

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Enjoy The Many Benefits That Come With Hiring Us

  • You don't have to choose between a great marketing company and someone who really gets technology. One of the things our clients appreciate most about working with us is that we "get it". Whether you offer cloud computing, blockchain, solar panels, RFID solutions, or other B2B technology, we not only understand it, but can market it in an intuitive, approachable, and easy-to-understand way. And we are proud of the fact that one of our clients recently said that we wrote "one of the best pieces on blockchain in the food supply chain" out there.
  • Instant access to a dedicated team of experts with a wide range of skills and experiences. Instead of having to hire, train, and retain an entire team of specialists, you have instant access to our diverse team consisting of a strategist, copy writer, editor, graphic designer, social media expert, and web developer. Depending on the task at hand, we can pull in experts with more specialized expertise.
  • Investment is the same or less than hiring a full-time marketing specialist. One of the biggest advantages of outsourcing your inbound marketing is that the investment needed is usually the same or less than the cost of a full-time marketing specialist. Considering that you will still need to contract out specialized functions like web development or graphic design.
  • We know what it takes to move the needle. With more than two decades of marketing experience in the technology/software industry, we know what works — and what doesn't. By bringing us on as part of your team, you can tap into our wealth of experiences and best practices.
  • Unique blend of state-of-the-art marketing and proven marketing. We approach your inbound marketing a little like managing an investment fund: we carefully balance strategic innovation with tried-and-true industry best practices. This way, you have security while innovating.

Is This Right For You?

We are a value-driven, data-focused marketing agency that strives for Inbound Marketing excellence. We are able to achieve the best results for organizations that:

  • Has at least one dedicated marketing person who will act as the primary contact and liaison between us and the sales team.
  • Prioritizes long-term growth over vanity metrics. If you just want Twitter followers, we are not your agency. But if you are looking to dominate a niche over time or grow your lead pipeline over the next 12 months, we can help!
  • Is data-driven and willing to letting your visitors / customers guide its journey — remember, our recommendations are based on data gleaned from analytics and heat maps, not our personal opinions.

  • Are bought into Inbound Marketing a company-wide priority. If you are not there yet, our Inbound Marketing 101 workshop can help you get there.
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