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The Framework
When you work with 3P to train your marketing and sales team, we utilize the They Ask, You Answer Mastery framework. This simple yet revolutionary methodology creates an organization-wide flywheel effect simply by answering your customers' questions.
This way, your leadership gets on board, your marketing creates content to help guide buyers through their purchase decision, and enables sales to move deals faster towards closing.
Content Training
- Produce content that is highly effective because it answers your buyers' questions (which makes it rank well in search engines, and makes your sales team happy to use it throughout the sales process),
- Use consistent, clear, and on-brand messaging,
- Select and efficiently use AI co-writing tools to speed up content creation and improve content quality,
- and much more.
Our proven content training is curriculum-based and tailored to your content manager's level.
What to expect: Content training lasts 3-9 months and includes weekly 1:1s, group sessions, and office hours. Pricing depends on the number of people trained and other factors.
HubSpot Training
Benefit from our almost 10-year tenure as a Certified HubSpot Solutions Partner and learn how to use HubSpot to maximize your ROI.
Our priority-driven HubSpot training will enable your in-house HubSpot admin to learn on the job everything they need to know to enable your marketing and sales teams to utilize all features and capabilities confidently to get the most out of your HubSpot investment.
While we will utilize the HubSpot Academy as a supplemental learning platform to learn the fundamentals, this training will be outcome-focused, will enable you to solve the issues you have at hand now, and will set you up for an independently bright future.
What to expect: Training engagements are between 3-12 months and include weekly 1:1s, group sessions, and office hours. Pricing depends on the number of people trained and other factors.
Video Training
Learn how to produce high-performing marketing and sales videos that convert. Whether you want to utilize 1:1 videos in your prospecting and sales process or create marketing videos for your social media and landing pages, we will get you there.
Rather than generic videographer training, this video training focuses on creating engaging and effective videos that enable your buyers to get to know you (e.g., bio videos), get a taste of what it is like working with you (e.g., customer journey videos), and much more.
Sales Training
We offer a comprehensive sales training program that equips sales professionals with the skills they need to sell effectively to today's digital buyers. Our program helps salespeople overcome modern sales challenges, such as ghosting, and teaches them how to apply virtual selling, 1:1 sales videos, and more to build meaningful and lasting customer relationships.
- Effective communication
- 1:1 sales videos
- Assignment Selling prospecting
- Virtual selling
- AI for sales
As a result, your salespeople can shorten their sales cycles, stop wasting time on bad leads, and increase their close rates.
