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Why Do I Need A Mastery Program?
While They Ask, You Answer can be implemented by every organization, many have found it helpful to go through a Certified Coach-led Mastery Program.
A coach ensures that you do things in the proper order and helps you avoid making mistakes people usually make. They will hold you and your team accountable and set you up for success after graduating from the program.
Our promise to you is that, after you do this work, you will never have to rely on a marketing agency again because you will have the required skills, experience, and competencies in-house. That means you own your marketing, you can scale up and down as needed, and rely on your own employees.
Not everyone has what it takes to become a certified They Ask, You Answer coach. The program begins with a 6-month commitment and over 70 hours of training, teaching, coaching, and role-playing.
With my coaching and direct supervision, Hannah has successfully completed IMPACT's They Ask, You Answer coaching program and can skillfully guide and coach organizations of any size to increase their sales and become the most trusted voice in their space.
On their own, most companies will fail to achieve the results they strive for, and that's why they hire and work with a certified They Ask You Answer coach. A coach knows exactly what you should be doing, they hold you to the highest standards, and they make sure you avoid the most common mistakes so you implement They Ask, You Answer at your highest potential.
As your certified They Ask, You Answer coach, Hannah will not let you fail - she expects the best from you and your team and will push and challenge you to step up. My team and I at IMPACT have provided Hannah with exclusive access to the intellectual property that includes all the business tools and learning materials required to take your company from good to great! We have full confidence that Hannah will lead your organization to incredible TAYA success.
Chris Marr
The Authoritative Coach & Former Global Coaching Performance Director, IMPACT
Alignment Day
Required Participants: everyone customer-facing employee & leadership
You are about to embark on a company-wide initiative, meaning everyone needs to be on the same page, bought in, and aligned with the same goal.
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90-Day Planning Sessions
Required Participants: your leadership team, head of sales, head of marketing
Every quarter, we will meet as a team and review the last 90 days and set the focus areas for the next 90 days.
TAYA Leadership Coaching
Required Participants: your leadership team
Your bi-weekly 1:1 leadership coaching sessions focus on detailed strategic work with your head coach. In these sessions, you will review the progress made on quarterly priorities, initiatives, and learning objectives. We will also address impediments and decisions your company has made.
Content Manager Training
Required Participants: content manager
We will help you hire, onboard, and train your content manager. In our weekly 45-minute sessions over 6 to 9 months, they will hone not only their writing skills but learn how to take full ownership of all written content.
Videographer Training
Required Participants: videographer
Similar to the content manager training, we will not only guide you through the hiring and onboarding process but also train your videographer to be fully confident in conceptualizing, shooting, editing, and publishing videos.
Hubspot Manager Training
Required Participants: Hubspot manager
Last but not least, we will train your Hubspot manager to enable your They Ask You Answer initiative from a Hubspot perspective, including how to set up reporting, translate your new sales process into Hubspot, and much more.
Sales Training
Required Participants: Your Sales Team
In addition to the above coaching and training, your sales team will be trained to embrace They Ask, You Answer in the sales process. For example, this includes training on assignment selling, how to use 1:1 video, and much more.
Graduation 🎉
Within 12-24 months, you will be able to confidently graduate from the program as you now have the core competencies and processes internalized. Congratulations.
